Drenched in Color launched the Matte Solo HD headphones in various colors through an expressionist campaign leveraging various musical artists, global athletes, and other influencers that reached a global audience.
Directed by Jonas Akerland, the creative concept highlights expression through the solid colored headphone and matching cable with reflective Beats logos on the earcups.
The commercial aired both on digital and broadcast platforms hitting mass youth consumer platforms in the sports, music, and lifestyle arenas.
Featuring and debuting singer-songwriter Max Frost's song "White Lies", multiple versions of the commercial aired to better target different demographic and geographic needs.
The success of the campaign would allow for the Solo HD Drenched in Color Headphones to become the #1 selling premium headphones in the US market.