The Beats Executive Headphone was designed for the business professional in mind and the campaign would reach an audience that wanted the Beats brand and sound profile in a dressier, elegant, and more conservative feel. The messaging of the campaign would also reach the gift purchaser through targeted media, powerful digital platforms, and key retail during holiday season as the core consumer of the Beats brand would look to sharing the brand and headphone with their parents and loved ones who may have needed a pointer or two on what is cool.
With a campaign that would reach a consumer that needed a noise canceling headphone for travel, an experiential Beats Executive Lounge Space at Fred Segal and key airport retailers brought the campaign to life beyond print and media in an airport styled lounge.
With a campaign that would reach a consumer that needed a noise canceling headphone for travel, an experiential Beats Executive lounge space at Fred Segal and key airport retailers extended the campaign to come to life beyond print and media.
By creating a space for parents to relax while children were shopping, the Executive Lounge allowed for product demonstration in a premium feel that consumers could engage and fall in love with the brand and product through the experiential space and headphone display.
Made with premium materials, the Beats Executive boasted supple ear cups, brushed aluminum styling, and a compact folding design that the consumer could easily travel with.